Atlanta, Georgia, USA – March 10, 2025 – The National Rural Electric Cooperative Association (NRECA) officially launched the 2025 NRECA PowerXchange, bringing together leaders, policymakers, and stakeholders from the electric cooperative sector under the theme “Inspired.” This annual gathering serves as a premier platform for discussions on the evolving landscape of rural electrification, innovative energy solutions, and the future of cooperative leadership.

The opening General Session featured an insightful keynote address by NRECA CEO Jim Matheson, who set the tone for the event by reflecting on the enduring impact of rural electrification initiatives. He emphasized the importance of forward-thinking leadership, strategic energy planning, and the collaborative efforts required to navigate the increasing global demand for reliable and sustainable energy.

Adding an entrepreneurial perspective to the session, Daymond John, business mogul and star of ABC’s Shark Tank, captivated the audience with an inspiring keynote on adaptability, innovation, and resilience in an era of rapid technological transformation. His message resonated strongly with cooperative leaders, reinforcing the need for continuous evolution in the energy sector.

Strengthening International CollaborationA key highlight of the event was the International Luncheon, which facilitated networking and knowledge exchange among NRECA’s global partners, including representatives from PHILRECA and Philippine electric cooperatives. During this session, NRECA International Senior Vice President Dan Waddle provided updates on ongoing international electrification projects and reaffirmed NRECA’s dedication to empowering underserved communities worldwide.

Reinforcing this commitment, CoBank announced a generous $250,000 donation to NRECA International, further bolstering efforts to extend electricity access to remote and underdeveloped areas.

CUTTING-EDGE DISCUSSIONS AND BREAKOUT SESSIONS

The PowerXchange featured a dynamic lineup of breakout sessions covering key industry topics, including:

THE FUTURE OF ELECTRIC COOPERATIVES – Strategic planning and innovation in the face of evolving energy needs.

MAXIMIZING COOPERATIVE VALUE – Enhancing service delivery and optimizing member engagement.

ADDRESSING RISING ENERGY DEMAND – Solutions to meet increasing consumption while ensuring sustainability.

LEVERAGING ARTIFICIAL INTELLIGENCE IN THE ENERGY SECTOR – Exploring AI-driven technologies to enhance efficiency and reliability.

PHILIPPINE DELEGATION’S ACTIVE PARTICIPATION

With the active involvement of PHILRECA, the National Electrification Administration (NEA), and representatives from Philippine electric cooperatives, the 2025 NRECA PowerXchange underscored the significance of global collaboration in shaping the future of rural electrification. The event provided an invaluable platform for knowledge-sharing, networking, and fostering partnerships that will drive the continued success of electric cooperatives worldwide.

As the energy sector navigates unprecedented challenges and opportunities, the insights and strategies exchanged at the 2025 NRECA PowerXchange will undoubtedly empower cooperative leaders to champion innovation, resilience, and sustainability in their respective regions.

(Representing MORESCO-1 is Board President Nonito M. Labis, DVM and ISD Manager Edna S. Putian- Diango who also represented MORESCO-2 as its concurrent Acting General Manager, with MORESCO-2 Board President Rodulfo Cezar P. Olano. )